For everyone involved in or with a knowledge of the forex industry it’s clear that the enhancement of social media is changing the face of retail FX trading, as networks continue to integrate themselves with forex platforms and traders’ strategic thinking.
Voting for the awards took place via private social network letstalkfx.com (www.letstalkfx.com). Voting was confined to banks who had contributed the most to the evolution of online FX social communities, and over 4,000 individual members of letstalkfx.com’s community cast their vote to let it be known just who is ahead of the pack when it comes to innovating social forex.
The big winners on the night were Saxo Bank, who won four of the eight awards on offer, including Most Social Bank, Best Social Campaign, Best Social Initiative/Innovation and social research.
Other winners included Dukascopy Bank, who picked up the awards for Most Social Website and Best Online Content, BNP Paribas, winners of the Best iPhone/iPad app category, and Royal Bank of Scotland, who were awarded the title of Best Company LinkedIn Profile.
Hosted by letstlakfx.com and sponsored by The CME Group, the Social Forex Awards presentation event took place on 22nd February. The event included speeches from key members of the trading community discussing the different ways in which social forex in already developing across a wide variety of horizons, and how this progression is set to continue.
Speakers at the event included Katie Martin, editor at Dow Jones Intl, Allan Schoenberg, Director of Corporate Communications at the CME Group, and Donal Austin, founder of Open Windows. Topics covered included the benefits of communicating up to the minute breaking news to FX communities, how floor traders are engaging with social networks to gain a fuller picture of activity in the FX markets, and how to interpret “Big Data” analytics within social forex.
With a large number of retail FX providers in the banking sector, including JPMorgan, Citi Bank and Credit Suisse updating their trading capabilities to include mobile trading applications for iPhone and iPad, and others, such as UBS, embedding social media capabilities into their platforms to facilitate the growth of online trading communities, Social Forex looks set to have an even greater impact in 2012 than it did in 2011.
For the full list of results of the Social Forex Awards 2011 visit: http://www.letstalkfx.com/Events/SocialForexAwards2011/Results.aspx