The ubiquity of mobile services coupled with the increasing popularity of smartphones and tablet computers, has sparked a steep increase in mobile web usage. According to the latest data from Statcounter, global mobile traffic is growing rapidly and represented 14.5% of total Internet traffic in 2012.
The amount of people in the US accessing websites from a mobile device went up by 82% from 2011 to 2012, according to the Nielsen Social Media Report 2012.
Around 10% of visitors to the Saxo Bank website now use a mobile device and Saxo Bank’s mobile applications have been downloaded more than 90,000 times since launch 15 months ago.
m.saxobank.com now complements Saxo Bank’s comprehensive digital offering by providing mobile visitors with a broad range of functionalities, including a user-friendly overview of the Bank’s products, platform features as well as conditions and spreads in a compact view, optimised for mobile screens.
The mobile site also enables visitors to easily open live and demo accounts, and to directly download the SaxoTrader apps for iPhone, iPad and Android, for on-the-go trading.
Christoffer Castenskiold, Vice President of Global Web Strategy and Communication, comments: “The mobile version of saxobank.com is the logical and contemporary extension of our ongoing efforts to provide our clients with the best possible user experience. Mobile is evolving rapidly and Saxo Bank is constantly adapting to meet new clients demands wherever they are. With more connectivity, our visitors, leads and clients have more freedom to use our services wherever and whenever they want.”