The key to growing any business is to make sure you are solving a problem a potential customer has.
It doesn’t matter what your business is. A plumber, a boutique clothing store or an ecommerce site all have the same role. Offer products or services that help people fix a problem or help them to improve their lives.
Understanding that people are looking for solutions, you have to help them find it. There is no better way right now than to use Youtube. People are usually on Youtube asking questions.
If you can make the right video and market it correctly, it can be a huge opportunity to grow your business.
In this article, we will go over several ways to use Youtube effectively that will improve your business.
Create good content
What is good content? It is content that helps people and gives them a reason to want to watch more.
Your job is to make a Youtube channel that people will use as a resource now and in the future. And that is because your content is useful, entertaining and professional.
How do you do this? Start with having a well planned video that has a well defined reason to be made.
In the case of a plumber, it can be a how to video. In the case of a boutique clothing store, it can be about how to accessorize.
To be seen, you have to make sure that your video is well made and professional so use tools like templates from Promo.com to make your life easy. These tools can make you look professional even if this is your first time editing videos.
Research the best format
There are many different formats that you may want to use for your videos. They can be a talking head, interviews with others, voice over or so many others.
Which one is best? The one that is going to resonate with your audience. You’ll need to watch a lot of videos in your niche to figure it out.
Take a look at what is working for other channels by paying attention to the amount of views. You’ll also want to read the comments to get an understanding of how people are engaging with the video.
Then, watch videos in your niche with low views and few comments and take note of the style of their videos. Clearly, there is something missing in their videos that is hindering them. It could be that people really want to see the person making the video and they are using a voice over. Or, it could be that the video is too flashy when people really are looking for a simple video to show the solution to their problem.
It doesn’t matter how great your content is if nobody is going to find the videos. And the only way to make sure they can be found is to research what people are searching for.
Use keyword research tools to find the terms that people are looking for and make sure you use those tags in your video description.
Try to find ones that have some search volume but don’t have a lot of results when you search for them. Those videos will be easily found compared to others that have lots of videos for the same terms.
Clear calls to action
Your job is to guide the viewer through a process. From them finding the video, to making sure they watch the entire video to what they should do once the video is over, you need to hold their hand.
During the video, tease them with what is coming later in the video so they keep watching. Then, have a clear call to action. What do you want them to do after they’ve watched? Should they click a link to your site? Should they call your store? Or do you want them to sign up for your mailing list?
If you have captivated your viewer then they will likely follow your directions for the next step, so make sure you say what you want them to do and also have some text on the video that can’t be missed.
The way the Youtube algorithm works, you have to be uploading on a regular basis for your channel to gain traction. A video here and there is never going to work. They won’t get seen.
Keep uploading on a regular schedule and make sure the content is always good and helpful.
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