One of the immutable laws of physics is that it takes energy to set a body into motion. That energy is usually reflected in dollars spent when it comes to the launch of an ecommerce initiative
However it doesn’t always have to be cash.
Given time is money, putting in more time will usually conserve more money. Leveraging these smart marketing strategies for ecommerce startups will help you convert your time into money.
Word of Mouth
Experts agree this is the absolute best form of advertising. The Nielsen Global Trust in Advertising study found eighty-three percent of online respondents trust the recommendations of friends and family. In other words, when you can get people who know you to recommend you to people they know, your advertising messages encounter far fewer barriers. Offer your friends, acquaintances and early customers discounts in exchange for referring new customers.
The internet is a voracious beast that demands regular feedings of fresh content, so editors are looking for compelling content to run all the time. You just have to frame what you do along the lines of what they run and present it to them in a captivating manner. Press releases are a good way to garner their attention. As for placing the releases, using Help a Reporter Out is a good start. You can also look at the “About Us” pages on sites pertaining to your industry to find editors and pitch stories pertaining to your business.
Whatever your undertaking, whether you’e considering how to sell books online with a platform like Shopify, or cosmetics, electronics or even apple cider vinegar, your site should have a blog. Plan to update it with new content at least three times a week (ideally more) with stories your model customer would find informative. Be careful to focus your efforts around content that will benefit your potential patrons—rather than overtly marketing your wares. Once you’ve piqued their interest, they’ll find your business. By the way, you don’t have to limit yourself to articles; infographics, videos and podcasts are effective too.
As inescapable as it is effective. Establish profiles for your business on Facebook, Twitter and Instagram at minimum. You’ll also want to contribute to other social sites and forums your target customer is known to inhabit. These efforts will get you recognized as an expert. This will entice people to come to you when they are seeking solutions. Use these platforms to promote the content from your blog to drive traffic back to it, which in turn, will attract traffic to your ecommerce site.
Email Newsletters and Promotions
Rumors of email’s demise as a marketing platform are greatly exaggerated. The medium remains the most cost-effective strategy you can employ. However, it will take a while to build up a list worthy of your efforts. While there are plenty of agencies out there willing to sell you “quality” email lists, they are a colossal waste of money. The people on those lists will have no idea who you are, so your messages will either go unread, get caught in spam filters, or be deleted. It’s far better to build your list organically and get permission from recipients before you send messages. Your communications will be more readily received and click-throughs will be much higher.
All of these smart marketing strategies for ecommerce startups can be implemented with little or no cash outlay. Yes, they are time consuming, but spending time and saving cash is a much smarter play when you’re just starting out.
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