This article provides an overview of CREX stock, also known as Creative Realities, Inc. It looks into the company’s background, its stock’s performance and financial standing, its place in the market, and recent news that might affect investors. The goal is to offer a clear picture for anyone interested in CREX stock.
Key Takeaways
Creative Realities, Inc. (CREX) is a company focused on digital marketing technology and solutions for retail.
The CREX stock is currently trading within its 52-week range, with recent price changes showing a slight decrease.
Financially, CREX has seen increases in total revenue but a decrease in net income and earnings per share over the past year.
As a micro-capitalization company, CREX operates in the Commercial Services sector, facing competition in the advertising and marketing services space.
Recent company news includes product launches like AdLogic CPM+, executive changes, and updates on patent-related matters.
Understanding CREX Stock
Creative Realities Inc. Overview
Creative Realities, Inc. (CREX) is a company focused on providing digital marketing technology and solutions. They work with retail companies, individual brands, and other organizations to improve customer engagement and in-store experiences. Their technology includes digital merchandising systems, tools for omni-channel customer engagement, interactive shopping assistants, and various marketing technologies that connect with point-of-sale transactions and web-based media.
Company Foundation and Headquarters
Founded on March 23rd, 2000, Creative Realities, Inc. has established its headquarters in Louisville, Kentucky. The company has been operating for over two decades, building its presence in the digital marketing and retail technology space.
Core Business and Solutions
CREX’s main business revolves around its digital marketing technology and solutions tailored for the retail sector. They offer a range of products designed to enhance the customer journey and provide retailers with advanced tools. These solutions include:
Digital Merchandising Systems: Tools to manage and display digital content in retail environments.
Omni-channel Customer Engagement: Systems that connect various customer touchpoints for a consistent experience.
Interactive Shopping Assistants: Technologies like kiosks and advisors that help customers make purchasing decisions.
Interactive Marketing Technologies: Solutions that integrate with sales transactions, location-based services, and online platforms.
The company’s focus on in-store retail media networks and customer engagement technologies positions it within a growing segment of the marketing industry. Their solutions aim to bridge the gap between physical retail spaces and digital marketing strategies, a key trend for businesses today.
Creative Realities has recently launched AdLogic CPM+, a solution aimed at unifying in-store retail media networks. This move highlights their commitment to innovation in their core business. The company also recently amended its credit agreement with a bank, indicating ongoing financial management activities. For those interested in the broader financial markets, understanding how companies like Creative Realities fit into the economic landscape can be insightful, much like observing how programs like the ECB’s OMT program might affect bond markets BFX partnered with FlexTrade Systems.
Analyzing CREX Stock Performance
Understanding the performance of Creative Realities, Inc. (CREX) stock involves looking at its current price, recent movements, and key metrics that indicate its market behavior.
Current Stock Price and Momentum
As of the latest available data, CREX is trading within the middle range of its 52-week price band. It is currently positioned below its 200-day simple moving average, which can sometimes suggest a bearish trend in the longer term. However, short-term momentum can be influenced by various factors.
Recent Price Changes and After-Hours Trading
In recent trading sessions, CREX experienced a price decrease. Specifically, the stock’s value dropped by $0.16, representing a 6.48% decline from the previous closing price. Following the market close, the stock saw a slight recovery, increasing by $0.04 in after-hours trading. This indicates some investor interest after the regular trading day concluded.
Key Stock Price Metrics
To further assess CREX’s stock performance, several metrics are important:
Share Price: The current trading value of the company’s stock.
Price Change: The difference in the stock’s price from one trading period to the next, often expressed in dollars and percentage.
Pre-market & After-hours Trading: Price movements that occur outside of the standard market hours, which can provide early indications of market sentiment.
Market Open & Close: The prices at which the stock begins and ends trading for a given day.
Analyzing these metrics together provides a more complete picture of how the stock is performing and reacting to market events. It’s not just about the closing price, but also the trends and fluctuations that lead to it.
Metric | Value |
|---|---|
Current Price | $2.31 |
1-Day Change | -$0.16 |
1-Day Change (%) | -6.48% |
After-Hours | +$0.04 |
Financial Health of CREX
Assessing the financial health of Creative Realities, Inc. (CREX) involves looking at its revenue, profitability, and overall financial stability. This section breaks down key financial indicators to provide a clearer picture of the company’s economic standing.
Revenue Trends and Growth
Creative Realities has shown some movement in its top-line performance. Over the last year, the company reported total revenue of $50.85 million. More recently, for the second quarter, total revenue stood at $13.03 million. This indicates a notable increase of 33.86% from the previous quarter, suggesting a positive short-term growth trajectory. However, year-over-year revenue has also seen an increase of 12.59%, which is a good sign for sustained business activity.
Net Income and Earnings Per Share
When examining profitability, the picture for CREX has been more challenging. The company reported a net income of -$3.51 million over the past year. In the second quarter, the net income was -$1.82 million. This represents a significant decrease of 153.95% compared to the previous quarter, and a 19.44% decrease year-over-year. Similarly, earnings per share (EPS) for the year were -$0.34, with the second quarter at -$0.17. While EPS saw a slight increase of 3.0% year-over-year, the quarterly drop of 153.69% highlights recent profitability pressures.
The company’s financial results show a mixed performance, with revenue growth indicating market engagement, while net income and EPS figures point to ongoing profitability challenges that investors will want to monitor closely.
Key Financial Terms Explained
To better understand the financial reports, here are a few key terms:
Total Revenue: This is the total amount of money generated from the company’s primary business operations before any expenses are deducted. It’s a primary indicator of sales volume and market demand for its products or services.
Net Income: Often referred to as the ‘bottom line,’ this is the profit a company has left after all expenses, taxes, and interest have been paid. A negative net income signifies a loss.
Earnings Per Share (EPS): This metric shows how much profit is allocated to each outstanding share of common stock. It’s calculated by dividing net income by the total number of outstanding shares. A higher EPS generally indicates greater profitability on a per-share basis.
Understanding these figures helps in evaluating the financial health and operational success of Creative Realities, Inc. For those interested in diversified investment strategies, funds like INDX offer an alternative approach to managing assets.
Market Position and Competitors
Understanding where Creative Realities, Inc. (CREX) fits within its industry is key to assessing its potential. The company operates in the Commercial Services sector, specifically within the Advertising and Marketing Services group. This places it among businesses that help other companies reach their customers through various promotional and technological means.
Market Capitalization and Classification
CREX is currently classified as a micro-capitalization company. This designation is based on its market capitalization, which is the total value of all its outstanding shares. As of recent data, CREX’s market cap is approximately $24.30 million. Companies in this category are generally smaller and may present different investment profiles compared to larger, more established corporations.
Identifying CREX Competitors
Identifying direct competitors helps paint a clearer picture of the market landscape for CREX. While specific competitor lists can fluctuate, companies operating in similar spaces, offering digital marketing technology, in-store retail solutions, and customer engagement systems would be considered rivals. These could include:
Companies providing digital signage and interactive kiosk solutions.
Firms specializing in retail analytics and customer behavior tracking.
Providers of omni-channel marketing platforms.
Other technology firms focused on enhancing the retail customer experience.
Sector and Industry Context
Creative Realities operates within the broader Commercial Services sector. This sector is diverse, encompassing a wide range of businesses that support other industries. Within this, the Advertising and Marketing Services industry is particularly relevant. This industry is characterized by rapid technological change and a constant need for innovation to capture consumer attention and drive sales. Companies in this space often compete on the effectiveness of their solutions, their ability to integrate new technologies, and their understanding of evolving consumer behaviors. The landscape includes both large, established players and smaller, niche providers, making market positioning a dynamic challenge.
The digital marketing technology space is constantly evolving. Companies like CREX must adapt to new platforms, changing consumer habits, and the increasing demand for personalized customer experiences. Success often hinges on the ability to provide integrated solutions that bridge the physical and digital retail environments.
Recent Developments and News
Staying updated on a company’s recent activities is key to understanding its trajectory. For Creative Realities, Inc. (CREX), this involves looking at new projects, executive movements, and any legal or patent-related news that might affect its operations and market standing. These events can offer clues about the company’s direction and its ability to adapt in the fast-paced technology sector.
Product Launches and Innovations
Creative Realities has been active in introducing new solutions and expanding its reach. In early 2025, the company launched AdLogic CPM+, a system designed to unify in-store retail media networks. This move aims to provide a more streamlined approach for retailers looking to manage and monetize their digital displays. Additionally, the company has been involved in significant digital transformation projects, such as deploying digital display solutions for QSR chains and expanding into new verticals like live venues and IPTV.
January 2025: Introduction of AdLogic CPM+ for retail media networks.
April 2025: Awarded a project for menu board and drive-through digital transformation by an upscale QSR chain.
March 2025: Announced deployment at Rogers Arena, marking a significant entry into the Canadian sports and entertainment market.
August 2025: Deployed digital display solutions at Circle K Mexico, focusing on sales growth and sustainability.
The company’s focus on expanding its product suite and securing new deployment contracts highlights a strategy geared towards capturing a larger share of the digital signage and retail technology market. These initiatives are designed to address the evolving needs of businesses seeking to improve customer engagement and operational efficiency through digital means.
Executive Changes and Presentations
Changes in leadership and participation in industry events can signal shifts in company strategy or outlook. Creative Realities has seen some executive transitions, including the departure of its Chief Financial Officer, Will Logan, in January 2025. The company has also been present at various investor and industry conferences, such as the Planet MicroCap Event and the Ladenburg Thalmann Innovation Expo, providing platforms for management to discuss the company’s performance and future plans.
January 2025: Will Logan departs as Chief Financial Officer.
March 2025: Announced participation in the Planet MicroCap Event.
May 2025: Scheduled to participate in the Ladenburg Thalmann Innovation Expo.
August 2025: Management participated in earnings calls to discuss Q2 2025 results and outlook.
Legal and Patent Updates
Legal matters, particularly those involving patents, can have a substantial impact on a technology company. In September 2025, Creative Realities announced it is denying allegations of patent infringement and intends to defend itself vigorously. This follows a patent infringement lawsuit filed by Alpha Modus against the company. Such legal challenges require careful attention from investors as they can lead to significant financial or operational consequences if not resolved favorably.
September 2025: Creative Realities denies patent infringement claims and states its intention to mount a strong defense.
September 2025: Alpha Modus files a patent infringement lawsuit against Creative Realities.
These developments collectively paint a picture of a company actively pursuing growth through new product introductions and market expansion, while also navigating the complexities of executive transitions and legal challenges.
Investor Information and Insights
When looking at CREX stock, understanding the investor landscape is key. This involves examining analyst opinions, the mechanics of stock trading, and some core statistics that paint a picture of the company’s market standing. It’s about piecing together information to form a clearer view of where the stock might be headed.
Analyst Ratings and Sentiment
Analyst ratings offer a snapshot of how financial professionals view a company’s stock. These ratings typically fall into categories like ‘Buy,’ ‘Hold,’ or ‘Sell,’ reflecting an analyst’s recommendation based on their research. While these opinions can be influential, it’s important to remember they are just one piece of the puzzle. Investor sentiment can shift rapidly, influenced by news, market trends, and company performance.
Understanding Bid and Ask Prices
The bid and ask prices are fundamental to understanding how stock trades happen. The bid price is the highest price a buyer is willing to pay for a stock at any given moment. Conversely, the ask price is the lowest price a seller is willing to accept. The difference between these two, known as the spread, can indicate the stock’s liquidity. A narrower spread often suggests a more liquid stock, meaning it’s easier to buy or sell without significantly impacting the price.
Key Stock Statistics
Several key statistics provide a quantitative overview of CREX stock. These metrics help investors compare the company to its peers and assess its market position. For instance, market capitalization gives a sense of the company’s overall size in the market. Other important figures include the 52-week price range, which shows the stock’s trading history over the past year, and recent trading volume, which can indicate investor interest.
Keeping track of these statistics is important for any investor. They provide objective data points that can help in making informed decisions about buying, selling, or holding CREX stock. It’s always a good idea to look at these numbers alongside qualitative information about the company’s business and its industry.
Here’s a look at some common statistics investors consider:
Market Capitalization: The total value of a company’s outstanding shares.
52-Week Range: The highest and lowest prices the stock has traded at over the past year.
Volume: The number of shares traded during a specific period, often a day.
Analyst Recommendations: Aggregated ratings from financial analysts (e.g., Buy, Hold, Sell).
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Looking Ahead for CREX
As Creative Realities, Inc. (CREX) continues to operate in the digital marketing technology space, its performance will likely be shaped by its ability to adapt to the evolving retail landscape. The company’s focus on in-store retail media networks and customer engagement solutions places it at an interesting intersection of technology and consumer behavior. Investors will want to watch how CREX manages its revenue growth and net income, especially in light of recent financial reports. Keeping an eye on new product launches, such as AdLogic CPM+, and strategic partnerships will be important for understanding the company’s future direction. While the stock has seen some price changes, its position within its 52-week range and its market capitalization as a micro-cap company are factors to consider for those looking at CREX.
Frequently Asked Questions
What does Creative Realities, Inc. (CREX) do?
Creative Realities, Inc. provides digital marketing technology and solutions. They help retail companies and other businesses with things like digital displays, customer engagement systems, and interactive shopping tools.
How is CREX stock performing recently?
Recently, CREX stock has been trading in the middle of its 52-week price range. The stock price has seen a slight decrease recently, but it also experienced a small rise in after-hours trading.
What is Creative Realities, Inc.’s financial situation like?
In the past year, Creative Realities, Inc. has shown an increase in total revenue. However, net income and earnings per share have decreased compared to the previous year and the last quarter.
Who are Creative Realities, Inc.’s competitors?
CREX operates in the Commercial Services sector, specifically in Advertising and Marketing Services. Its competitors are other companies within this industry, though specific names are not detailed here.
What are some recent important events for CREX?
Recent news includes the launch of a new solution for in-store retail media networks, changes in company leadership like the departure of their Chief Financial Officer, and presentations at industry events. There have also been updates regarding legal matters, including patent infringement claims.
What does ‘bid’ and ‘ask’ mean for CREX stock?
The ‘bid’ price is the highest price a buyer is willing to pay for a CREX share, while the ‘ask’ price is the lowest price a seller is willing to accept. The difference between these two, called the bid-ask spread, can show how easy it is to buy or sell the stock.
